LENI $MORAGDOVA

ARTIST

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«We are the children of war,

War is money,

Money has no face..

It’s as simple as theTransaction,

We are the children of Transation

We are the children without faces!»

-$M 


About 6 years ago I began my art research about hidden faces inside modern society. I called this project Transaction. I look through different edges of the society: social, politic and etc Art transaction (Wiki, Financial transaction, an agreement, communication, or movement carried out between a buyer and a seller to exchange an asset for payment), The philosophy of art transaction arose as a reaction to the cult of the "Golden calf" of the generations of the 80's - 00’s, thereby, in the opinion of transaction, put people in the condition of loss of spiritual realities and propaganda "hidden faces".

A Transactionperson-a set of a certain functional. Transactionphilosophy – a means of showing the transaction rules imposed by society and as a result - appearance of the Hidden Faces in it.

General characteristics: The philosophy of art transaction arose as a reaction to the cult of the "Golden calf" of the generations of the 80's - 00’s, thereby, in the opinion of transaction, put people in the condition of loss of spiritual realities and propaganda "hidden faces". This trend was largely influenced by the works of Ericksonian hypnosis / Milton Erickson \ Milton G. Erikson, 1901 – 1980, and global contradictions of the society of the 21st century: striving for harmony and the loss of moral values, where, according to followers of the transaction, there was a main break. The main purpose of the transaction is finding a balance between the spiritual and the material world. Transaction goes beyond just images or ideas; it increasingly begins to acquire a certain social and psychological context. Transaction acts as a litmus paper that demonstrates critical reality. 


“THE CITY NEEDS WARM”/THE TRANSACTION’S WORLD 

#installation, #performance, #society, #people, #human, #hidden face


This art-project of the Transaction touches social part of the people’s life. I called this project: “The city needs warm”.

I made research inside the one city of Russia, what is more important:

1." What is more important a person or material world?

2. “Can art change the world?” – Yes

There are a lot of cities in Russia, when in the winter time the temperature is more then – 40 below zero. In that times the transport systems are stopped, but people should continued to work and make their business, went to the university and etc. People could wait autobuses during 60 minites in the cold street. People felt bed, and lose consciousness in the street.

In 2013 I became to talk about warm bus stations. All citizens, who is not very rich, and journalists, artists make a lot of activities to help this project.

In 2016 the first warm bus station appeared in the city.

For this moment the reality is not very good about prolong this projects, Transaction is very popular: material world is more important, than person.

LABIRINTH OF THE TRANSACTION 

#installation, #photograph, #performance, #art, #2016, #transaction #show 


This is a Modern art project about the importance of spiritual world over material one. If the person chooses only material world then everything around becomes a thing without soul, including the person himself or herself. Things do not have faces, that is way people in transaction are shown without faces.

STRET ART: $ FOLLOWS YOU

#drawing, #performance, #street art, #money


Art transaction (Wiki, Financial transaction, an agreement, communication, or movement carried out between a buyer and a seller to exchange an asset for payment)

Art transaction (Wiki, Financial transaction, an agreement, communication, or movement carried out between a buyer and a seller to exchange an asset for payment), was found by Leni Smoragdova — as one of the streams of conceptual art, that emerged by the beginning of 2010-ies in London. Main symbols are hidden human faces, symbolism and psychology’s ideas.

A Transactionperson - a set of a certain functional

Transactionphilosophy – a means of showing the transaction rules imposed by society and as a result - appearance of the Hidden Faces in it.  

2012, Amsterdam – The idea of the art of the transaction have been declared by Leni Smoragdova in one of her performances under the slogan "we are children of the transaction, we are children without faces"

General characteristics: The philosophy of art transaction arose as a reaction to the cult of the "Golden calf" of the generations of the 80's - 00’s, thereby, in the opinion of transaction, put people in the condition of loss of spiritual realities and propaganda "hidden faces".

This trend was largely influenced by the works of Ericksonian hypnosis / Milton Erickson \ Milton G. Erikson, 1901 – 1980, and global contradictions of the society of the 21st century: striving for harmony and the loss of moral values, where, according to followers of the transaction, there was a main break. The main purpose of the transaction is finding a balance between the spiritual and the material world.

"Rags, Chicks, Cars" this term created by therapist Kovalev Sergey Viktorovich - was taken by transactioners as the basis of designation of the thinking society of the 21st century.

Transaction acts as a litmus paper that demonstrates critical reality, its main task is to remind everyone through shocking art that there is always a choice and only a particular person decisions define his or her future.
Transaction is a mixture of psychology, religious teachings, in particular Judaism and techniques of shocking art.
Picture illusions, naked human figures with hidden faces, and black geometric shapes are natural for the style of the art of transaction
Transaction originates from surrealism, expressionism, cubism, and initially was influenced by such artists as Munch, Miro, Chelles, Malevich.
In movies and pop culture the basics of transaction can be found in Pink Floyd's "Another Brick In The Wall", "The Trial”, Lars von Trier's "Dogville", Andrei Tarkovsky's "Stalker", Georgi Daneliya "kin-DZA-DZA!", Stanley Kubrick's "Eyes wide shut".

History of Philosophy The Transaction
Autumn 2012, Amsterdam: Leni Smoragdova in her performance for the first time used the term "Transaction" in the form of a slogan:

"We are the children of war
The War is money,
The Money has no face
It is as simple as a transaction
We are the children of the war, we are the children without faces"

The most accurate description of this trend in art one can find in an Essay “Transaction”, written by artist Leni Smoragdova

The art Transaction goes beyond just images or ideas, it increasingly begins to acquire a certain social and psychological context, based on the works of well-known therapists.

For more than 6 years, I have been conducting art research on the subject of hidden personalities in the society of the 21st century. 

Or depersonalization and at the same time individualization. This project was called Transaction. Various spheres of human existence were included into it: from socio-political to existential.

I will cite a number of Transaction art installations, which I used until recently. Why until recently? Because this art is developing, it does not stand still. I constantly think of new ideas. And even what I'm writing about at the moment can be added with sometning at the next one.

The very concept of "transaction" is rooted in two areas of knowledge - in economics and psychology. In economics, this is a simple banking operation, a transaction, an act of material exchange. In psychology - an elementary, cleared of complex social-role games, act of communication of people. A simple scheme of energy exchange, which can be a normal, mutually beneficial "deal", and can be a thoroughly veiled "robbery."

The person of Transaction is both a set of a certain functionality, and mentality. The philosophy of Transaction is a way to show the rules of the "transaction" imposed by society through the art , and as a consequence, the appearance of "hidden persons" in it, as well as what happens to the person himself/herself, when he/she makes an erroneous internal transaction: enters into a covenant with the forces destructive for his/her mentality. for these researches, I take only the relatively normal people. Criminals and people with mental deseases are not taken into consideration.

he art of Transaction emerged as a reaction to the cult of the "golden calf" from the generations of the 1980s - 2000s around the world. This new cult was gradually formed by everything that happened in the 20th century. Man is  in the center of the universe, the ego is in the center of a hostile society. Worship of speed, the machine, God-fighting and extreme materialism. The shock from world wars and, as a consequence, the growth of people's distrust towards themselves. Primitivization of the understanding of freedom and the destruction or expulsion of people considered to be smart is happenning at he same time, the formation of a society not of  creators and personalities, but passive consumers ... It is clear that modern civilization is impossible  without consumers. We pay for technologies that are very expensive. But all this has put people in the condition of losing spiritual realities, and sometimes in general, to a loss of sense of reality. And led to the propaganda of the image of the "hidden faces". The man became destroyed. Modular, consisting of many parts, each of which simply reacts to this or that external stimulus, the causative agent of the need, often artificially formed. At the same time, everyone for some reason speaks of themselves as a natural person.


Approximately the same thing happens with the society as a whole. The society of the 21st century is globally controversial. From one hand, it desires for harmony, stability, on the other - there is displacement, and even a complete loss of moral values, which are important even as proven "tools" of survival. The desire for harmony is easily replaced by the desire for personal comfort as the goal of life. And the lack of "traditional" moral guidelines familiar to one or another nation is easily camouflaged by what is called multiculturalism. The moral principle thus becomes virulent and easily adapts to certain specific human needs.

But this iregards to the negative, or critical component of the art of Transaction. I do not want to teach anyone or radically correct something in this world. Besides, I'm a true believer and I understand that what happens must happen. Simply, as an honest artist, I depict everything I see, and the way I see it. And here Transaction acts as a litmus paper demonstrating the critical degree of reality.


The main positive objective of the art of Transaction is the search for a constant balance between spiritual and material worlds. The art of Transaction goes beyond just the image or idea and  begins to acquire a certain social and psychological connotation.


Now I will show you that Transaction is a natural element of the psyche, inherent in us from birth, as instincts of self-preservation, domination and reproduction. There is absolute good, though it is rarely available for our understanding and almost always does not manifest in our actions in its entirety, and there is no absolute evil, - our natural "child" Transaction seems to tells us. "Adult" Transaction is responsible for contacts with the surrounding world and people. It agrees and takes full responsibility for the actions. And the "elderly" Transaction compares everything with the standard, relates it to the experience of ancestors and, ultimately, to God. As you can see, I'm saying nothing new.

But this memo is not about good and evil, although sometimes it is rather boring.

Undoubtedly, Transaction is peculiar to mimicry. This art should be sensitive, organically built into any innovations. Perhaps it is bipolar - contains in itself both a creative and destructive beginning, depending on who will be in whose hands and under what species it will be served.

Various ideological "noises" of modern world, distortions of truth as it is, though there are a number of particular relative truths; a stream of disinformation, too subjective (practically deaf - do not hear others) or too objective (practically blind- do not see trifles) representations, and Also the absence of goals to penetrate into the very essence of the nature of Transaction - all this leads to its black side: when a person ceases to consciously perceive information, and is satisfied with the falsifications that have been chewed or missed through the prism of the "vicious mind". Then he becomes a puppet and hidden face, in the hands of the puppeteer.

There are many such precedents in the past and the present.

But it took me quite a long time to understand also that the positive nature of Transaction and the desire of society to hide people at some point may coincide. Without rituals and rituality, it is impossible to do. Otherwise there will be a total war of all against everyone and everything with everything for defending their own emotions and positions.

If there were a society of only individualists, of course, everyone would have a complete freedom there. But the call to complete freedom is a call to anarchy. The art of Transaction is an attempt to defend itself against anarchy.

My position was expressed back in 2013, at the Transaction exhibition in Amsterdam. Even then I realized that Transaction - let it not even be a flow in art, but simply my personal brand - it's politics, sociology, religion, and art. At the heart of Transaction is an unfashionable in nowadays metaphysics, fashionable epistemology and ethics, that is well forgotten by many . Only on this basis  we can  formulate the theory of Transaction and translate it into practice.

I want to emphasize that my goal is not sociology nor psychology, nor politics and nor religion in themselves. I am an artist. I'm interested in people, human nature, human relationships with reality.

Eng

ESSAY TRANSACTION


Any spectator gets used to the fact that any serious topic must be delivered by the author’s intelligent tone. Absolutely seriously and with thoughtfully. But why? 

The history of Art-Transaction equalled to a social transaction by a theory base or What the author wanted to say. 

Any history is meant to begin with a prehistory. I will start with a slogan: 

«We are the children of war,

War is money,

Money has no face..

It’s as simple as theTransaction,

We are the children of Transation

We are the children without faces!»


Characters:

-Society, i.e. Transaction i.e. Hidden Faces

- Art in its various manifestations issued by a certain artistic unit named Leni Smoragdova at birth.

Initiators of this story: Year 2007, London, Mikhail Zaitsev, the Bloody Rascal and fosterling of the energy of Transation art. This individual is especially important as it was him who caused the artistic unit’s psychological traumaduring its youth. Thanks to this psychological phenomenon we can read and see all that will be said further. Pictures are attached.  

And what? We can witness certain boring humdrum stuff - modern society’s rules of the game:  « Erase!», «Depersonalize!». On the world’s arena we see a Transaction society inhabited by Hidden Faces. What can we do?! That’s the system, Ladies and Gentlemen! 

Any theory requires certein humdrum stuff in the form of links and precisions. Be prepared, my friends! Some of theoreticsl blah blah blah awaits you. 

Basic definition of Transaction. Its folk interpretation and mass meaning. Total in grams:

Transaction is a simple bank operation

What we are going to deal with further are the artist’s variations of it:

a Transactionperson - a set of a certain functional

Transactionphilosophy – a means of showing the transaction rules imposed by society and as a result - appearance of the Hidden Faces in it.  

Here we must make extremely serious faces! Have no doubt! You will need them! 

Origins of Transaction:

The propaganda of a lifestyle which can be called «Raggery - Chicks - Cars» (the term is invented by a psychotherapist Kovalyov S.V.) 

It is when a person mentions that he or she is afraid of being used. But only a thing, an object can be used. That means that the person perceives him- or herself as a thing. It’s a self-dispersonalization.  A widespread propaganda of elite prostitution: when ladies (and now often young men too) exchange their youth and body to material goods. But as a rule they become just things, objects which are being bought. No one is interested in their inner life and personality as well as in those of their «buyers». The buyer and seller become faceless for each other. When the time comes they are simply exchanged.  

The distancing from friendship and love, the loss of basic norms and moral values - all leads to people’s dispersonalization of each other. This all leads to a Transaction generation.

Please take the children away from the screen! You are about to face some horrors and Humdrum Elephants!

Now - a horror story:

Elements of Transaction can be seen in any field of human activity. Any phenomenon created by man is interesting by itself.  

But only until it becomes an aim for its own sake. I mean: Transaction is everywhere, it is all-embracing and roaring. 

Now here are the Elephants - humdrum creatures loaded with theory but still very nice and friendly! They will quote the Great and Powerful for you.  

So:

Humdrum elefant - TRANSACTION №1 

On money:

«The modern civilization level is facing a paradox: the traditional ethical category of good is now beyond the morality itself……» 

Working only for material boons we ourselves create a prison and lock ourselves up and all our riches are dust and air, they are useless in what is worth living for. (Antoin De Sain-Exupery) 

Financial gurus become prophets of their time saying that it is their testimonies are true and ready to use. Economy has become a certain «Bible». And the main slogan is «Money will conquer the evil»  

Money can do anything: they crash mountains, drown rivers. There’s no hight that cannot be conquered by a gold-loaded donkey. (Fernando de Rojas) 

a Summary: Only a harmonic union of spiritual and material origin in a person can lead to happiness and creativity.

Humdrum elephant - TRANSACTION №2

On war:

«War is no real exploit, war is its substitute. The exploit is based on a rich amount of connections which it creates, aimes that it sets, deeds that it urges to. A mere game of heads and tall will not turn into an exploit even if life or death is at stake. War is no exploit. War is a disease. Like typhus.» Antoin De Saint-Exupery

The most terrible war is within the self. It’s the war that we most often lose. And the price is our own life. 

Humdrum elefant - TRANSACTION №3

On society

Sociology studies different phenomena of human life and activity. We will do the same thing. 

If we think about it - in daily life we constantly face the Transaction phenomenon and Hidden Faces.

Here’s a simple example. 

A situation in public transport. 

There is a certain passage fare.

People enter the bus. Today we will do without tram dramas and stowaways. 

People pay the money. For example, the fare is 23 Rub. 

But! For the first time we will point your attention to who all these people are. 

A manager who will pay the passage fare and instantly merge into his own thoughts and feelings.  

Students and pupils that will cheer everyone up with jokes and stories about their private life or will create a game «Take a friend along with you free of charge». For those the ride can become a new game.

And what if one or two passengers will be in a situation when this ride is really something im-portant for them - maybe someone is giving his or her last money to get to a relative who is seriously ill? Or this ride may be the last occasion in his life because for him there will be no tomorrow. 

Summary: no one actually gives a damn!


One more example – it's a school.

An averaged approach to education where children are perceived as a part of a certain averaged pattern by which all the system participants must be formed. Unique children become loners. Hooligans can create their own system within the system. But   the most common case is submission to the rules of the game. 

Of course there are the happy ones who have gone through it and preserved and even developed their individuality and do great deeds, but there are so many who have remained.. within the control system of their teacher’s ideology and have lost their unique talents. 

Slogan №1: Earlier the following question was very popular: «Are you a personality or not?» 

Slogan №2: I would paraphrase: «Are you a personality or a  «Hidden Face?»

a Summary: here we must make a sentimental conclusion so that everyone gasps. Ladies and Gentlemen! Please gasp! Do it with enthusiasm! Ah.. very good! 

Transaction has long absorbed you!

Aahhh! Ouch! Bang! A standing ovation! 

Spectators become faceless players!

But what can we do? 

Music and the aria: «What is our life? A game!»

Everybody waltzes! 

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Яшенька, мальчик мой! 
Если ты не можешь бросить весь мир к моим ногам - то хотя бы под ними не путайся! 
Или пойди мусор выкинь!

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In God we trust